I study how people make sense of systems — and how we can make those experiences clearer, more intuitive, and more rewarding.
Case Studies
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Deepening Product Understanding Through Onsite Customer Research
An ethnographic study—using in-context observation and interviews to uncover how users work, where products support them, and where gaps create friction and pain points—directly informing product strategy and design priorities.
Ethnography | Observations | Interviews | Field Research
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Seeing What Users See, An Eye-Tracking Study of Player Attention
An in-lab eye-tracking study to understand how users perceive and prioritize visual information—providing data-driven insights that improved information architecture, content clarity, and overall usability.
Eye-Tracking | Lab Study | Behavioral Analysis
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Informing Migration Strategies Through Deep Customer Insights
An interview-based study mapping customers’ migration journeys, pain points, and success factors—providing insights that shaped migration strategy, documentation improvements, and enablement planning.
In-Depth Interviews | Journey Mapping | Thematic Analysis
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Assessing Product Readiness Through Public Preview Research
A multi-phased research study evaluating product clarity, usability, and value perception during a public preview (beta release)—helping my product team identify readiness gaps, refine messaging, and strengthen our go-to-market approach.
Interviews | Surveys | Concept Evaluation
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A Study on visually communicating emotions through reaction GIFs
A survey-driven study exploring how people convey emotion, intent, and nuance through GIFs—revealing patterns in visual communication to help design clearer, more expressive interactions.
Surveys | Quant Analysis | Visual Communication